Rebuilding Ground Zero

“Rising” tells the big story of the rebuilding of Ground Zero:DF&A worked with DBOX, experts in architectural visualization, not TV, to create CGI that clearly explains architectural ideas and beautifully imagines the spaces those ideas would become. The result? An Emmy Award—and great television. the design competition, the master plan, the memorial pools, the transportation hub. But it’s the smaller stories that linger in the mind: the pear tree that survived the attacks and was replanted at the memorial, the plumber whose mother died on 9/11 who helped bring water to the Memorial Pools, the way the victims’ names are arranged not alphabetically but in “meaningful adjacency” to fellow coworkers, family, friends, and loved ones.